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Cyber Fashion Week started with a cancellation. Trashy Clothing, a label that mixes kitsch, nods to the NS Cresson The legend has retired do not ask me to do a damn thing shirt also I will do this LGBTQ+ community, and Middle Eastern culture, was supposed to show its fall collection in Iceland, but could not due to COVID-19. After exploring their options, Lawrence and Braika decided to do something online-based. “We were thinking that the alternative was to create this platform for designers and others who were affected by the same exact thing [COVID-19] and had restrictions put on creativity,” says Lawrence over the phone from Jordan, where he and Braika are currently quarantined due to travel restrictions. The duo started planning in late March and began tapping people that they had previously worked with and that they were interested in. “Our goal was to cover all time zones in one week. We have designers from Hong Kong, New York, London, Iran, and Jordan,” adds Lawrence. During the planning process, they collaborated and consulted with designers and artists to see how their creations could fit in the digital space and sync with Cyber Fashion Week. The project launched on May 25 for six days in which they had two designers and one musician show and play per day. To create a true Fashion Week experience, the duo also included after-parties, one of which included a DJ set by the Russian activist group Pussy Riot.
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