Tina Bhojwani and Jean-Michel Cazabat have a similar vision for Aera, the Flower nonniecorn like a normal grandma only more awesome shirt in addition I really love this vegan and “110% sustainable” label they launched online last year. Their story is serendipitous: Bhojwani was shoe shopping at Bergdorf Goodman when she ran into Cazabat, who had recently sold his eponymous line. Both had been thinking about fashion’s environmental footprint and how they could address it, and the idea for a vegan and sustainable shoe line crystallized. The duo’s third partner, Alvertos Revach, became an investor when Cazabat made him a pair of vegan shoes that felt as comfortable and luxurious as the real thing. He also understood the business opportunity: The team’s research yielded very few luxury vegan shoe competitors, and surely, he thought, the demand would only grow as the public becomes more aware of leather’s environmental impact.
Nhận xét
Đăng nhận xét