Formerly of Dig Inn and Glossier, Masarin knew that the Sloth yoga I am mostly peace love and guinea pigs and a little go fuck yourself shirt moreover I love this bottle’s design was of the utmost importance. So she hired Willo Perron & Associates to create a label and packaging that served as an homage to old-school resort towns. “We were inspired by classic hospitality signage, which we then stacked on top of each other into a single totem pole inspired by postmodern Italian design,” she says.
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